The Algorithm is Shifting...Bring in the Storytellers

The latest algorithm favors real connections over salesy posts. Learn how storytelling can boost engagement, spark conversations, and drive sales!

The Algorithm Shift: What's New?

Have you noticed your Facebook feed looking a bit different lately? That's because Facebook has been tweaking its algorithm to prioritize content that sparks genuine engagement. They're moving away from counting likes and focusing more on meaningful interactions—think comments that turn into conversations and posts that people can't help but share.

Why Should We Care?

As direct sellers, this shift is like a golden ticket. This means that content that encourages real conversations is more likely to be seen. No more shouting into the void; instead, we can foster genuine connections that lead to lasting relationships.

Enter Digital Storytelling

Now, here's where it gets even more exciting. The best way to connect? Storytelling.

Why the Algorithm Loves Stories (And Why Your Customers Do, Too!)

Facebook is prioritizing authentic, engaging content—not just polished sales posts. It’s no longer enough to post a “look at this product” graphic and hope for the best. This isn't anything new; it is just entering its way to center stage—finally. Instead, this time, the algorithm is favoring longer comments, shared posts, and real conversations.

And nothing sparks a conversation like a good, relatable story.

Think about it: When was the last time you saw a stock image and felt compelled to comment? Now, when was the last time a real person’s story or post made you stop scrolling and read?

Stories make people feel something, and feelings = engagement.

But I hear you...

"I don’t know what to say."
"I’m not creative enough."
"No one cares about my story."
"I don’t want to be on camera."

Let’s tackle those fears and make storytelling simple, doable, and effective for your business.

Storytelling Made Easy: Breaking Through the Fear

Fear #1: “I Don’t Know What to Say”

You do. You just don’t realize it yet.

Try this: Think about a moment when a product you sell actually helped YOU.

Did a kitchen tool save you time on a busy night?
Did a piece of jewelry make you feel instantly put together for a last-minute meeting?
Did a home fragrance turn a stressful day into a cozy escape?

That’s a story. And that’s exactly what your customers want to hear.

Example Post:

"I used to DREAD dinner time. After work, school pickup, and errands, the last thing I wanted to do was chop, prep, and cook a meal. But then I found the [product name], and now I get dinner on the table in 15 minutes—without so much stress. Who else feels this struggle?"

🔹 Why It Works: Relatable, personal, and invites comments.

Fear #2: “I’m Not Creative Enough”

Good news: You don’t have to be. You don’t need flowery words or a dramatic transformation. The best stories are simple and real.

Here’s a storytelling formula anyone can follow:

📝 WHAT was the problem?
📝 HOW did you feel?
📝 WHAT changed?
📝 HOW do you feel now?

Example Post Using the Formula:

"I used to feel like I never had anything to wear. I’d stand in front of my closet, overwhelmed, and end up in the same old outfit. But then I started using this ‘one statement piece’ trick, and now getting dressed is FUN again. I feel a little more pulled together - even if it's the same shirt I wore yesterday because, well, no one saw me in it so it must be clean. Ever felt like your closet is full but you have nothing to wear?"

🔹 Why It Works: It takes the audience on an emotional journey, allowing them to see themselves in the story.

Fear #3: “No One Cares About My Story”

Let’s flip that.

Think about your own habits. Do you scroll past salesy posts but stop when you see someone talking about a personal experience? That’s exactly why people DO care.

Your audience wants to relate to you—not just see a product.

Example Post:

"Real talk: I used to think self-care was a long bath, a face mask, and candles. But you know what? Sometimes self-care is putting on a pair of earrings, adding a swipe of lip gloss, and sitting quietly in the carline, feeling like I’ve got my life together—at least for the day. Who else has a ‘tiny but mighty’ self-care ritual?"

🔹 Why It Works: It speaks to emotions, not just a product.

Fear #4: “I Don’t Want to Be on Camera”

Good news: You don’t have to be!

Sure, a photo of YOU is powerful. But storytelling can also be:
✅ A photo with a caption (even if it’s just your hand holding your morning coffee!)
✅ A before-and-after comparison (like an unorganized vs. organized space)
✅ A behind-the-scenes snapshot (even a messy one!)

Example Post (No Face Needed!):

📸 Photo Idea: A close-up of a candle burning on a cozy desk.
✍️ Caption: "Some days, I light this candle and sit for five minutes before diving into my never-ending to-do list. It’s my little ‘pause’ before the chaos. What’s your go-to reset?"

🔹 Why It Works: It’s simple, real, and invites conversation—without needing to be on camera.

The Simplest Tools for Digital Storytelling (No Fancy Equipment Needed!)

Forget the pro lighting and edited videos. Here’s what you actually need:

🖼️ A Good Photo: Even if it’s just taken with your phone. (Bonus: Use YOUR photos, not stock images!)
✍️ A Real Story: Just 3-5 sentences of a real-life moment.
💬 A Simple Question: Something that invites engagement (Ex: "Has this ever happened to you?")

That’s it.

No professional setups. No rehearsed scripts. Just you, sharing your experiences, just like you would with a friend.

Putting It All Together: Your Next Steps

1️⃣ Pick ONE product you love and use daily.
2️⃣ Use the storytelling formula: Problem → Emotion → Solution → Emotion.
3️⃣ Take a quick photo (even if it’s just the product in your hand).
4️⃣ Write a simple caption like we practiced.
5️⃣ End with a question to encourage engagement.

🎯 Your Challenge: Post your story today. No overthinking. Just share like you’re texting a friend.

Final Thought: The Magic of Stories & Social Media

At the end of the day, people don’t just buy products. They buy stories, emotions, and solutions.

By using authentic, real-life storytelling, you’re not just keeping up with the algorithm—you’re creating real connections. And that? That’s how sales happen.

Now tell me—what’s YOUR story? Drop it in the comments below. 💬

Let’s Make This Even Easier
Would you like a weekly storytelling prompt list to help you create engaging content without the guesswork? Let me know, and I’ll put one together for you! 🚀

Categories: : Facebook, Instagram, Social Media